<< Back to all news Appello and Garmap join forces to launch mobile navigation in Latin America WISEPILOT™, Appello’s award-winning navigation platform, was launched by Garmap under the brand Garmap for Mobile Online in 2009. Garmap has reached huge success in the South African market and is currently the mobile navigation of choice for over 20% of South Africa’s navigation capable mobile phone users with over 600,000 map requests per month. Appello will provide the online turn–by-turn navigation application – utilising their industry leading WISEPILOT™ navigation application that has been successfully launched in over twenty countries around the world. Garmap, with support from Appello, is now utilizing the momentum to expand geographically by partnering with three organisations and signing memorandums of understanding (MoU) to deliver mobile navigation services in Latin America. Geo Center in Chile, Geosistemas in Argentina and ProMaps in Brazil will be making Garmap’s popular Garmap for Mobile application available in these three countries – allowing almost anyone to enjoy a full-featured mobile navigation solution on a compatible mobile phone. Latin America shares many characteristics with South Africa and lessons learnt in the South African market can be applied to the South American market. “Garmap for Mobile brings inexpensive navigation and connected services with the most up to date maps and content to the rapidly expanding GPS-capable phone users,” says Dr. Chris Crozier, Chief Technology Officer of Garmap. “The close partnership with Appello and the capabilities of their Wisepilot enables Garmap to build a strong position in mobile navigation. Appello is a great partner with capabilities to combine high quality with flexibility and innovation”, Chris Crozier continues. “Garmap’s combination of market orientation, customer focus and demand for best practise in our solutions has been a key component for our mutual success so far. It is a great pleasure to develop our cooperation further and support growth into new markets” says Martin Svensson, CEO of Appello. FOR MORE INFORMATION, PLEASE CONTACT: Martin Svensson, CEO, Appello Mobile: +46 730 255 299 E-mail: martin.svensson@appello.se Leif Sundström, SVP, General Sales Director Mobile: +46 706 155 146 E-mail: leif.sundstrom@appello.se About Appello and Wisepilot Appello is a leading provider of mobile map. Search and GPS-navigation services and offers turn-key solutions to mobile network operators, handset manufacturers, automotive OEM and enterprise customers. Appello has developed WISEPILOT™, a unique and award-winning map, search and navigation platform for mobile devices and solutions providing applications. Based on WISEPILOT Appello has deployed solutions with some of the largest mobile network operators and mobile handset manufacturers, for instance LG Electronics, Sony Ericsson, MTN, T-Mobile, TIM, A1, KPN and Telia Sonera. Appello is privately held and headquartered in Gothenburg, Sweden. About Garmap GARMAP is South Africa’s leading provider of accurate geographical data that augments the information already on the basemap for all Garmin GPS Systems. With GARMAP products, users can view existing waypoints, routes and tracks on a graphical map or quickly create new waypoints or routes. GARMAP can also be loaded to a PC enabling users to quickly select maps and save them to their compatible GPS units, or a data cards. Editing and managing waypoints and routes is made easy with GARMAP. GARMAP also provides a number of other industry-leading value-added services such as Live Traffic conditions, traffic safety information, Points of Interest and geo-specific data supplied by a number of third-party partner organisations. For the most up-to-date and comprehensive geographical and GPS-based mapping data, trust GARMAP. For more information, visit www.garmap.co.za For more information, visit www.appello.se | www.wisepilot.com